Maison Berger Paris & Incremys: The SEO Revolution to Dominate the Home Fragrance Market
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20%
Sales generated by SEO on the France site
÷ 5
Writing time divided by 5 thanks to Incremys custom AI
+70%
of keywords at the top of the Google results.
Presentation
Sector
Maison Berger Paris, a century-old house dedicated to the art of living
Presentation
Brakes and challenges before Incremys
- Almost Non-Existing Presence on Off-Brand Requests
- Limited internal team, difficulty in producing and optimizing content.
- Lack of a “business” methodology to position yourself on high-impact keywords
- Lack of autonomy in SEO management, complexity of existing tools
Objectives
The challenges of a premium brand in the digital age
01
Strengthen online visibility and reputation On non-brand keywords to attract premium customers looking for exclusive and inspiring scented products.
02
Supporting the growth of e-commerce And Increase Its Traffic Tenfold
03
Create high-quality, large-scale SEO editorial content, with a small team and while maintaining control of the brand's DNA
04
A strategic partnership with Incremys, since 2020
To meet these challenges, Maison Berger Paris has chosen the Incremys platform, an integrated and turnkey solution to manage its SEO strategy proactively and effectively.
Step 01
Diagnosing and prioritizing SEO actions
From the very beginning of the collaboration, the Maison Berger Paris teams used Incremys to audit the site and map priority pages such as the categories and iconic product sheets: perfume journal, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, scented bouquets, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, catalysis lamps, cataly
By intelligently prioritizing technical corrections and semantic opportunities, the team was able to focus their efforts where the impact would be greatest.
The technical base is now very healthy: the team monitors the good technical health of the site on a long-term basis and implements the necessary changes in support of SEO actions.
The criterion of choice
“What really seduced me was this autonomy to manage all SEO topics: strategy, keywords, content to work on, regular monitoring of the good health of our site. It is a hyper-operational tool coupled with the proactive support of consulting teams.”
David Serandour, Digital Director
David Serandour, Digital Director
Step 02
An SEO strategy based on factual evidence
Thanks to keyword recommendations based on the statistical and predictive AI embedded in the platform, Maison Berger Paris was able to adjust its SEO strategy to capture its audience by prioritizing effort through ROI. The team focuses on keywords with a higher probability of winning to increase site performance tenfold.
The market analyses offered by the tool allow the team to identify their segments and niche keywords with high business value in order to align editorial content with Internet users' search intentions and gain positions.
Everyday Benefits
“With Incremys, we identify our chances of winning transparently. What I appreciate is the very business orientation of the solution: it makes all the difference!”
David Serandour, Digital Director
David Serandour, Digital Director
Step 03
Content Production Finally Centralized
To ensure the rapid and consistent production of content optimized for SEO, the team adopted collaborative and centralized editorial planning to coordinate the creation of content between the internal teams and the editors of the Incremys content factory integrating:
- The brief module: allows you to brief writers so that they capture the essence of the brand while optimizing the performance of the pages.
- The SEO editor: Each article is enriched in real time with recommendations and an optimization score ensuring compliance with the brief and SEO excellence.
- Article progress status: to identify the content being written, see at a glance which articles to review, which to publish and monitor the actual publications with their SEO scores.
- The proofreading module: The team can easily review all the content and the comment mode allows them to be improved before publication.
Everyday Benefits
“Thanks to collaborative editorial planning, we can make briefs available directly on the platform, follow publications, read content very easily... It's hyper-centralized and we don't lose anything anymore. The tool is very well thought out!”
David Serandour, Digital Director
David Serandour, Digital Director
Step 04
Moving to next-gen SEO thanks to personalized AI
With Incremys custom AI and its automation module, Maison Berger Paris teams are increasing their content creation capabilities exponentially. They delegate a large part of their production to artificial intelligence by feeding it with examples to ensure brand image control and content consistency. This revolution in the way content is created involves considerable time savings.
Combining humans to create strategic content and AI to delegate and produce thousands of product sheets in a few hours opens up new horizons for Maison Berger Paris and provides it with an extremely rapid internationalization capacity.
Results
“We divided the time needed to write content by 5 thanks to personalized AI, while maintaining a high quality of writing.”
David Serandour, Digital Director
Everyday Benefits
“Incremys' custom AI is becoming the core of the reactor and is transforming the way we approach SEO. We intend to rely on her to work on international content for our distributors!”
David Serandour, Digital Director
Step 05
Proven results, the power of SEO Maison Berger Paris
Thanks to the tailor-made reports offered by the Incremys platform and the connection with the main analytics tools, the team centralizes its performance monitoring in one place for optimal monitoring:
- The evolution of SEO positions for strategic keywords and the best positioned queries on Google
- The evolution of natural traffic and its SEA equivalent, over time
- The evolution of revenue generated by SEO
Thanks to the SEO/SEA module, the SEO and SEA teams manage these two levers more finely and transparently by seeking complementarity for an optimal allocation of financial resources.
Everyday Benefits
“The connection with Google Analytics, Search Console and Adwords allows us to centralize everything, which greatly improved analysis. From Incremys, we export our figures for management and that's it. The information presented is clear and makes the reports for everyone.”
David Serandour, Digital Director
David Serandour, Digital Director
Results
Thanks to the innovative approach of Incremys Coupling Human and personalized AI, Maison Berger Paris has not only Consolidated Its Leading Position On the home fragrance market, but also paved the way for the production of International and multi-media content (brand website, distributors etc.).
Imagine what Incremys competitive advantage could mean for your own business. Request your exclusive demo now
20%
Sales generated by SEO on the France site
÷ 5
Writing time divided by 5 thanks to Incremys custom AI
+70%
of keywords at the top of the Google results.
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