Naturalforme & Incremys: A powerful SEO strategy to dominate the natural well-being market
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+1
Full time equivalent earned, thanks to the use of Incremys and its personalized AI
+50%
+50% of keywords positioned in the top 3 Google between 2022 and 2025
+76%
Sessions on pages worked with Incremys Between 2024 and 2025
Presentation
Sector
Naturalforme, natural well-being expertise
For over 20 years, Naturalforme has established itself as a key player in the online sale of food supplements, cosmetics and organic and natural products for well-being.
Voted best e-commerce site for the 7th year in a row, Naturalforme offers a demanding selection of references from nearly 200 natural and organic brands, meeting the expectations of a public concerned about their health and their environmental impact.
Presentation
Brakes and challenges before Incremys
- Narrow Team : thousands of contents to be produced and improved for the blog and the online store, in compliance with SEO requirements.
- Lack of structured SEO methodology : difficulty in arbitrating and prioritizing the right keywords to create new content and optimize existing content.
- An SEO based on intuition : lack of data and real measures of the impact of the actions taken.
Objectives
Maximize Natural Traffic and Deploy Content at Scale
01
Boosting online sales by aligning the SEO strategy with transactional and commercial search intentions.
02
Industrialize the creation of SEO-compliant content Without losing the brand's DNA.
03
Gain visibility on the blog section and strengthen brand commitment.
04
A strategic partnership with Incremys since 2022.
To meet these challenges, Naturalforme chose Incremys, the turnkey 360° SEO platform, coupled with the tailor-made support of Incremys consultants.
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Step 01
An SEO strategy based on concrete data
Thanks to Predictive AI Integrated into Incremys, the Naturalforme team adopts a data-based SEO approach, allowing it To align its content with market dynamics and trends And the User Research Intentions.
The team manages its strategy with precision based on a detailed analysis of The attractiveness of keywords and probabilities To reach the best positions in the search results:
- Identifying strategic opportunities : identification of the most promising keywords based on search intentions, competition and potential return on investment.
- Optimizing Existing Content : targeted recommendations to strengthen the performance of existing pages and maximize their visibility.
- Intelligent resource allocation : concentration of production efforts on the most impacting actions, with a results-oriented roadmap.
NaturalForme thus adjusts its SEO strategy continuously and captures search intentions. The most profitable on its market.
The benefits
“Thanks to the tool and the support of the team, we have all the keys to arbitrate the right keywords and position ourselves. The solution makes it easier to find trends and allows us to choose the best keywords according to the probability of winning.”
Fanny Magréault, Product Manager
“Personalized AI saves a considerable amount of time on reformulating existing content: it also manages the addition of trending keywords that are missing in the most dated articles”
Emelyne Megret, E-Commerce Manager
Step 02
Centralized SEO content production at last
Thanks to the platform, Naturalforme optimizes and structures its Content creation process. The Incremys Suite allows teams to plan and centralize production according to strategic priorities. Objective: Focus their efforts on the content that generates the most impact.
- With the Collaborative Editorial Planning, The Whole Team Can follow the progress of content during production.
- The SEO editor boosted by AI Allows you to write much more quickly with recommendations in real time to achieve SEO excellence. The Content Score makes it possible to improve articles so that they explode in search engines.
- Incremys custom AI speeds up the writing process significantly and guarantees compliance with the guidelines and the consistency of the content produced by the brand.
The benefits
“Personalized AI is inspired by our content to maintain brand consistency. This is a major help for us: the AI produces and the team can focus on verifying against current legislation.”
Fanny Magréault, Product Manager
The benefits
“Personalized AI saves a considerable amount of time on reformulating existing content: it also manages the addition of trending keywords that are missing in the most dated articles”
Emelyne Megret, E-Commerce Manager
Step 03
Personalized AI, an SEO performance accelerator
To move to SEO-next-gen, Naturalforme is also adopting the Incremys automation module to create professional quality content on a large scale:
- Automation allows To Accelerate and Industrialize the Production of Large-Scale Content : nearly 200 brand pages created by AI in a few minutes, it's possible!
- Personalized AI and its advanced functionality”Tone of Voice”, allows the company to structure and control its editorial line while guaranteeing the quality of the content produced.
By integrating this approach, teams are transforming the way they produce content, maximizing efficiency, relevance and business impact.
Results
“With 5000 products on offer and 250 categories for which content must be generated, the work is colossal. We were able to complete this mission successfully in a very short time, thanks to Incremys.”
Emelyne Megret, E-Commerce Manager
Results
“Incremys is the ideal tool for small teams. It's the equivalent of an additional full time dedicated to SEO, which does the job of analyzing before, during and after!”
Fanny Magréault, Product Manager
Step 04
Concrete and measurable SEO results
Thanks to Bespoke Reports Of Incremys and its direct integration with the main analytics tools, teams have access to a Unified Control of their SEO performance and measure the impact of their actions. This centralization of data offers a Panoramic vision And a Real-time tracking, allowing you to quickly adjust the strategy for Maximizing Business Impact.
- Fine Analysis of the Positioning : monitoring the evolution of strategic keywords, and Google positions on a daily basis
- In-depth traffic monitoring : measurement of SEO performance through the evolution of organic traffic
- Profitability Management : evaluation of the revenues generated by natural referencing, correlation with optimization efforts and detection of areas for improvement for a maximized ROI.
By integrating these insights into their strategy, teams have a Accurate dashboard, allowing them to effectively mediate their actions and optimize their online presence with Agility.
Results
“With Incremys, you can see the evolution of the positions of the articles in real time, the gains in positions: it is a very good tool to quantify the impact.”
Emelyne Megret, E-Commerce Manager
Step 05
+1
Full time equivalent earned, thanks to the use of Incremys and its personalized AI
+50%
+50% of keywords positioned in the top 3 Google between 2022 and 2025
+76%
Sessions on pages worked with Incremys Between 2024 and 2025
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