Allegro Music & Incremys: Next-gen SEO to Multiply Digital Impact with a Data-Driven Strategy
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+20%
Traffic in 2 years
x10
The increase in traffic for the strategic keyword “piano lessons”
x4
The number of keywords in Google's Top 10 in 2 years
x5
The number of keywords in Google's Top 3 Between 2023 and 2025
Presentation
Sector
Allegro Music, Democratizing Musical Learning in a Highly Competitive Digital World
Presentation
Brakes and challenges before Incremys
- Increased competition and difficulty positioning yourself on Google.
- Lack of internal resources and skills to produce and optimize content
- Lack of a clear methodology to prioritize the SEO strategy by ROI
Objectives
Faced with a highly competitive market, Allegro Musique has identified three key challenges:
01
Increase your organic visibility on strategic requests (piano lessons, guitar, singing, etc.).
02
Convert Visitors into Qualified Leads More Effectively through relevant content based on transactional search intentions.
03
Capitalize on location-based search intentions in line with its proximity model and the maturity of its customers.
04
To achieve this, Allegro Music Chose Incremys, the end-to-end SEO platform designed to maximize the impact of digital content through a data-driven approach.
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Hélène Rabéchault
General manager
“Incremys solves the very operational problems that can be encountered in SEO and saves us a lot of time. It is also an innovative tool that allowed us from the beginning to surf the AI wave because artificial intelligence was already fully integrated into the platform. It allows us to remain at the forefront on these topics.”
Step 01
Identify strategic opportunities with high ROI
Thanks to Incremys, Allegro Music benefits from detailed analyses of its SEO performance and its market, and thus identified a clear and balanced strategy, in line with its challenges:
Predictive AI, integrated into the platform, is revolutionizing the way in which the team chooses its SEO opportunities: keywords are prioritized by value thanks to the probability of expected business gains. Allegro Music identifies at a glance the market segments and themes on which to invest in order to obtain a quick ROI:
- Specific keywords to get as close as possible to transactional intentions in order to target customers ready to buy (geographical keywords in particular)
- Keywords based on more informative search intentions to increase blog traffic and attract new prospects.
Everyday benefits
“Before, it was very artisanal: defining the strategy took us a considerable amount of time. Incremys has replaced a multitude of tools in which we got lost. With incremys, we see the business value of the themes in which we invest and the time saved is unequivocal.”
Hélène Rabéchault, General Manager
Step 02
Plan and Create Content That Focuses on User Intent
The Incremys Suite allows teams to plan and orchestrate content production in a clear and centralized manner, according to identified strategic priorities. The team thus focuses its efforts on content that brings more traffic, conversions, and revenue.
The editorial calendar is the roadmap shared by the entire team, allowing them to monitor the progress of the writing and define production deadlines.
Everyday benefits
“Incremys is our centralized work tool: we search for and prioritize high-value keywords, we build our schedule according to these priorities, we write, we generate content using AI, we correct and we publish. He is our co-pilot from A to Z!”
Hélène Rabéchault, General Manager
Step 03
Accelerating Production: When Technology Makes It Easier for Writers
On a daily basis, the SEO editor allows writers to benefit from a real-time content score for their article to achieve excellence. This gamified experience offers them the guidelines for 100% optimized content and a quick return on investment.
- The personalized AI and its “tone of voice” configuration feature allows Allegro Musique to control its editorial line, by adapting it according to articles and topics: an enthusiastic tone to talk about music lessons, a more neutral tone when the subject is more technical, such as guitar tuners, for example.
- The personalized AI assistant strengthens the ability of writers to brainstorm to find new angles of approach in their content and expand semantic fields. It also makes it easy to enrich existing pages with relevant and well-constructed content.
The team thus delegates to personalized AI certain tasks with lower added value, to devote themselves to more strategic missions.
Results
“Thanks to custom AI, we save about 30% of the time to advance on other missions! For a small team, time is precious: we have increased operational efficiency.”
Hélène Rabéchault, General Manager
Step 04
Measuring performance, results-based management
Allegro Music manages its reports on a monthly basis and keeps an eagle's eye on its main metrics. On-demand reporting allows teams to accurately monitor their results, assess the impact of the content produced and quantify their ROI thanks to the connection with Analytics tools and proposed indicators such as:
- Evolution of the positioning of the strategic keywords that generate the most volume
- Impact of optimizations on organic traffic and conversions.
- Best Performing Content
- Position of the keywords in relation to the competition...
Everyday benefits
“With Incremys, we see the benefits of the strategy put in place and we quickly understand where to invest to continue our efforts and strengthen our SEO.”
Hélène Rabéchault, General Manager
Step 05
Results
Allegro Music is seeing a direct impact on its SEO KPIs with a lasting competitive advantage.
By adopting Incremys, Allegro Music transformed its SEO strategy, propelling its visibility and performance to consistently levels.
Thanks to this data-centric next-gen SEO approach, the company not only strengthened its market position, but also paved the way for a new way of creating content, combining humans and personalized AI.
+20%
Traffic in 2 years
x10
The increase in traffic for the strategic keyword “piano lessons”
x4
The number of keywords in Google's Top 10 in 2 years
x5
The number of keywords in Google's Top 3 Between 2023 and 2025
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