La Martiniquaise Bardinet & Incremys: a foolproof SEO strategy for the cocktail leader
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70%
Organic traffic from Google. Destination Cocktails has become France's cocktail leader on Google since January 2025.
+50%
Keywords positioned in Google's Top 3, in only 7 months. From 23% of keywords positioned in the top 3 to 73% today.
÷ 2
Content writing time thanks to Incremys custom AI, from finding ideas to publishing.
Presentation
Sector
Founded in 1934, La Martiniquaise Bardinet is the leading independent group in the festive drinks sector, with a portfolio of iconic brands such as Saint James, Dillon, Old Nick, Label 5, Label 5, Label 5, Label 5, Label 5, Label 5, Label 5, Label 5, Label 5, Label 5 or Poliakov and Cruz.
Presentation
Brakes and challenges before Incremys
- Poor keyword affiliation on certain pages of the site causing inadequate visibility
- A small digital team, a need to speed up on content and the desire to focus on AI
- Increased competition: facing spirits brands investing heavily in SEO and digital marketing.
- A need to optimize SEA budgets in light of SEO positions
Objectives
A More Visible and More Influential Brand Online
01
Boosting the digital presence of Destination Cocktails On strategic informational requests.
02
Develop a data-centric approach Your guide to strategic SEO and SEA choices.
03
Be present at all shoppers' touchpoints, attract new consumers and promote engagement on the site.
04
Optimize what already exists and accelerate the production of new content of quality.
To meet these challenges, La Martiniquaise Bardinet chose Incremys, an innovative solution coupled with the support of experts to optimize its SEO strategy through intelligent tools and a performance-based approach.
Step 01
Diagnosis and prioritization of SEO actions
Thanks to Incremys, the Destination Cocktails site benefits from a comprehensive SEO audit to identify the key optimizations to be made to boost its visibility on search engines:
- Monitoring the technical health of the site over the long term: with overview and detailed views of the corrective measures to be made
- Adjustment of keywords per page to increase the presence in search engines tenfold and ensure better understanding by Google robots.
- Technical recommendations for optimizing the sitemap, identifying 404 errors, redirections to be modified, improvements in the structure of the site in order to serve content.
- Dynamic back office making it possible to filter, sort and export priorities to entrust them to other service providers.
On a daily basis
“The recommendations and remedies proposed are specific and greatly improve our visibility. Incremys is a great 360° solution.”
Helene Regnaud, Group Digital Manager
Helene Regnaud, Group Digital Manager
Step 02
An SEO strategy boosted by data and AI
With the predictive AI embedded in Incremys, marketing & digital teams based their SEO on a data-oriented approach, allowing content to be adjusted to market trends and the search intentions of Internet users.
They arbitrate and build their SEO strategy thanks to the attractiveness of the keywords and the probability of positioning themselves in pole position:
- Identification of the most relevant keyword opportunities based on search intentions and expected ROI
- Optimizations and recommendations for existing content with higher business value in order to improve their ranking.
- Concentration of production efforts, clear strategy and road map in “business plan” mode
On a daily basis
“Prioritizing through ROI is essential. The Incremys tool provides a clear vision of the actions to be taken. The result: + 50% of keywords positioned in the Top 3 Google, in only 7 months”
Helene Regnaud, Group Digital Manager
Helene Regnaud, Group Digital Manager
Step 03
Content production increased tenfold by personalized AI
To increase efficiency, the La Martiniquaise Bardinet team adopted the centralized management of its content production thanks to the Incremys suite:
- Collaborative editorial planning makes it possible to coordinate teams and assign tasks to everyone: content to be corrected, new pages to be created...
- The SEO editor makes it possible to obtain maximum compliance with Google thanks to editorial advice and scoring in real time.
- The personalized AI assistant acts as an editor available 24/7. Team members become editors in chief and optimize content editorially while saving 50% of their time to carry out their complementary missions.
Results
“Over 100 pieces of content have been written or rewritten in 7 months. Everything is centralized: we halved our writing time using Incremys' custom AI.”
Helene Regnaud, Group Digital Manager
Helene Regnaud, Group Digital Manager
Step 04
Measurable results and economies of scale
Thanks to the connection with Google Search Console, Google Analytics and Google Ads, the Incremys reporting module allows La Martiniquaise Bardinet to observe the significant results of the effort implemented:
- Centralization of action monitoring: turnkey reporting, without the need to consolidate data from multiple platforms.
- Relevant and tailor-made monitoring indicators: keyword position gains and Google top keywords are monitored daily by the teams.
- The SEO/SEA module allows these two channels to be worked in complementarity: the team optimizes its costs by prioritizing its SEA investments according to its SEO positions.
Results
“The SEO/SEA module is effective and allows us to prioritize our SEA investments in relation to our SEO positions and to optimize our revenues!”
Helene Regnaud, Group Digital Manager
Helene Regnaud, Group Digital Manager
Step 05
Helene Regnaud, Group Digital Manager
Helene Regnaud, Group Digital Manager
Results
By combining human effort and personalized AI, the La Martiniquaise Bardinet group affirms and consolidates its leading position in the festive drink market thanks to a new SEO approach. The group is also paving the way for economies of scale by removing the barriers between SEO and SEA channels.
Do you want to get similar results?
Request a demo now and discover how Incremys can revolutionize your SEO!
70%
Organic traffic from Google. Destination Cocktails has become France's cocktail leader on Google since January 2025.
+50%
Keywords positioned in Google's Top 3, in only 7 months. From 23% of keywords positioned in the top 3 to 73% today.
÷ 2
Content writing time thanks to Incremys custom AI, from finding ideas to publishing.
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