Thanks to Incremys, Terre Solaire visualizes all the Google searches carried out by its prospects on the subject of solar energy, as well as the volume of each query. Using Incremys' drag-and-drop tool, the company can sort out these various searches by stages of the customer journey, from generic renewable energy queries to topics as specific as solar panel cleaning. Terre Solaire can thus produce interesting and relevant content that places the equipment supplier in the first pages of Google at all stages of the customer journey.

Incremys' AI also acts as an editorial assistant for Terre Solaire teams. For each article, it provides editors with a template containing the topics to be covered for maximum relevance. Once the article is published, the AI evaluates the SEO score of the article, calculated according to technical and semantic factors (keyword density, length of the article, etc.), and indicates to Terre Solaire whether the editorial recommendations have been respected. Everything is therefore done to ensure that the published content will be found and appreciated by prospects.