October 20, 2024
In this article, we explore in detail the emergence of a new era of SEO: that of Personalized AI. This technology represents a major advance in our solution. Incremys, an innovation that is redefining the way our customers approach AI-assisted SEO content creation.
We will not only be looking at the underlying technology but also at its increasing adoption by our customers. We will highlight the measured results that confirm its significant impact, while explaining to you the importance that Google gives to the generation of SEO content by AI.
Here is a summary of the main takeaways from this article:
- Generic AI, provided by standard market solutions, shows limits in creating relevant SEO content, limiting its adoption by brands.
- Incremys offers personalized AI with an engine dedicated to each brand, guaranteeing extreme personalization of the content created.
- The SEO results obtained, with more than 1 year of hindsight, are exceptional because they comply with Google's guidelines on AI-assisted content creation.
- Since the launch of this personalized AI, we have observed an exponential adoption of uses by our customers.
What's new in AI and content creation?
Before and What You All Knew: The Classic Generic AI
Since its release to the general public in 2022, generic AI has raised high hopes on the digital scene with an attractive content creation solution. Nevertheless, we have all found that solutions such as ChatGPT or Bard, although interesting at first glance, are limited in the relevance and personalization of the generated content, despite their undeniable spelling quality.
Creating content with these generic solutions does not effectively meet SEO requirements, as the texts are basic and similar from one user to another, creating a gap between the quality of the content and the expectations of brands.
Overall, brands that care about the quality of their content and their long-term brand image have so far adopted this type of AI in a very limited way, or even simply put it aside. They have chosen to maintain their use of writing teams rather than venturing into AI-based text generation, as their experience has generated a disappointing effect accompanied by a general distrust of AI.
The big step for Incremys SEO: personalized AI
Incremys has reached an important technological milestone: personalized AI. This technology is based on an AI engine built according to the specificities of your brand. This engine is constantly evolving, improving automatically as you use the platform, thus generating texts that are ever more relevant and in line with your expectations.
Incremys' custom AI implementation takes into account three key elements:
- Your brand positioning: Brand identity is integrated, ensuring that the content generated is in perfect harmony with the image you want to project.
- Your data: Personalized AI takes into account your business data. You can specify “hot” data sources, such as URLs to be taken into account when feeding a given article: this guarantees that you are not creating hazardous content but that you are in control of the sources of information to create your content.
- Your brief: The specific data in the brief, such as the topics to be addressed, the questions, the network as well as any instructions intended for a writer are taken into account by the personalized AI during the generation of the content, which allows you to generate content specific to you, your brand and your data... far from what you can do with any other generic SEO solution on the market.
Thanks to this approach, the texts generated are hyper-personalized. The following diagram illustrates the key differences with generic AI.
Generic AI vs custom AI:
Personalized AI: for what SEO uses?
Brainstorm a keyword
Brainstorming, integrated as a tool within the Incremys project module, provides a comprehensive overview of a keyword to guide the writer or the AI. Brainstorming focuses on an in-depth presentation of a keyword, including an overview, the lexical field, possible editorial angles, etc.
Incremys' custom AI is fully integrated into the brainstorming module, adding a contextual dimension to idea generation for writers. It adapts specifically to the specificities of each field, ensuring adapted and personalized results each time.
Concrete example:
We are going to take 2 brands known to consumers in order to illustrate the concept of personalized AI: Norauto and Sephora. These examples are for illustrative purposes only.
Consider the keyword “oil” (14,800 monthly searches).
This term can have different meanings depending on the sector in question. For example, for Norauto and Sephora, the keyword “oil” does not refer to the same type of product.
Here's how a custom AI captures the nuances for these 2 areas:
Understanding the keyword “oil” by the domain's custom AI Norauto.fr :
Understanding of this same keyword by the domain's personalized AI Sephora.fr :
A personalized AI approach adapts its suggestions according to the brand identity of each customer and their business context.
Generate a relevant table of contents
When generating the table of contents with a custom AI, each constraint specified in the writer's brief is taken into account. This technology deals with each subject and each question, also integrating “hot” data from our customers to create an optimized and relevant content structure.
Concrete example: let's use the same bases as in our previous example. We thus had our personalized AI generate two tables of contents on the organization of Norauto.fr And of Sephora.fr for the same generic keyword and very similar briefs.
As part of Norauto, personalized AI talks about engine fluids and lubricants:
For Sephora, custom AI will lean towards a completely different direction for the content of your article!
Generate a custom item according to the instructions provided
Now let's compare item generation in a Norauto vs Sephora context. Where other solutions can produce tasteless and similar content, a personalized AI approach creates differentiation by producing content that is unique, brand-specific, and SEO-optimized.
An article for Norauto, with hot data taken into account:
Same brief, but this time for Sephora, with hot data again:
No need to try to get a similar result with generic artificial intelligence such as Chat, Bard, or any other SEO solution on the market (based on the feedback we get during the presentation demos ofIncremys your prospects). On the one hand, very often these solutions are not capable of taking into account the “hot” data. On the other hand, the generation of an article would be without brand specificity, without taking into account brief instructions and built according to sources of information that are not controlled by the user.
To summarize: personalized AI as a new paradigm for creating SEO content
We are truly entering a new era of SEO content creation, an era where personalized AI is transforming traditional logics to deliver concrete results.
The real advantage of personalized AI is obvious when generating content for SEO purposes.. Whether you need complete articles, category pages, or product sheets, this approach offers impressive quality. The key lies in its ability to integrate any data in real time, thus transcending simple text generation to become a true personalized AI writer capable of understanding your specific needs and SEO challenges.
Personalized AI is also fully operational in our Sparkneo automation module, allowing the large-scale production of unique and professional quality content, built according to your data and in accordance with your editorial line.. You insert your product attributes, brief your personalized AI as you would with a web editor, and you generate texts for direct integration into your CMS thanks to our import formats. The use cases are multiple: product pages, category pages, category pages, marketplace, local pages, FAQ etc...
An example of an email that we like to receive:
This personalized AI is redefining the traditional uses of content creation. It adapts, learns, and continuously optimizes your writing.
What adoption on the part of our customers?
Following this recent update, the integration of personalized AI has generated considerable enthusiasm from our customers. Positive feedback abounds, illustrating the significant impact of this major evolution within Incremys.
Explosion in the use of personalized AI:
Feedback from our customers highlights that personalized AI has become an indispensable tool in their SEO content creation process. The main motivation behind this massive adoption is the remarkable efficiency that personalized AI brings. 100% of our customers Have adopted this technology to significantly save time.
An interesting indicator of the widespread adoption of personalized AI is the monthly growth in the costs associated with its use. Every interaction with personalized AI generates internal costs, and we are seeing a Strong Increase in Uses. This statistic, although it is not yet known whether to see it positively or negatively 😅 reflects a promising trend for the future of this technology.
We are of course an exponential trend in the use of personalized AI at Incremys!
Beyond the numbers, the real validation lies in the satisfaction of our customers. Positive feedback abounds, showing that our customers recognize themselves in the texts generated by personalized AI. This validation confirms that our approach focused on personalization meets the expectations and specific needs of brands.
What SEO results can you expect from a personalized AI approach? Google gives its GO!
The issue of compliance with Google guidelines is crucial in the world of SEO, and there are a lot of mixed messages about it. However, Google has been very clear on this subject.
Fears related to the use of AI to manipulate rankings were resolved by Danny Sullivan, SEO expert at Google as early as November 2022. He points out that as long as the content is useful and created for users in the first place, there is no problem with its automated origin. :
Source: https://twitter.com/searchliaison/status/1613462881248448512?s=20&t=Ks7e8X47noMU-piHNfaZjQ
Google states very clearly: “As said before when asked about AI, content created primarily for search engine rankings, however it is done, is against our guidance. If content is helpful & created for people first, that's not an issue.”
Things to think about that should give you peace of mind about AI-powered content generation
Beyond the official communication from Google, a simple thought makes it possible to put an end to the myth of the Google penalty for SEO content generated by a personalized AI.
Our approach focused on relevance, data, brand, tone of voice, and content personalization aligns perfectly with Google's guidelines, thus putting the subject of “automated spam” out of the picture.
What about concrete SEO results measures? Example of results measured by a customer with more than 1 year of Hindsight
The creation of SEO content using personalized AI is not a sudden initiative at Incremys. In fact, we have been working on this technology for several years, continuously refining its capabilities to meet the needs of our customers. We have to our credit several tens of millions of words generated by personalized AI for SEO purposes.
The first version of Incremys AI, which has been in service since the beginning of 2022, has received extremely positive feedback from our customers (see our customer cases: https://www.incremys.com/fr/cas-clients-recompenses/ ).
Let's take the example of a customer who adopted a large-scale strategy for creating 100% automated content via personalized AI in 2022. This client has published 125 articles in 3 languages and has himself Measured the 2023 SEO Results with a Year of Hindsight :
Likewise, our Incremys customers who have been using AI since the beginning of 2022 in the platform have never raised any problem of losing SEO position. To convince yourself of this, simply consult the results they obtain: https://www.incremys.com/clients/
The numbers speak for themselves and the data collected through our various collaborations confirm that our personalized approach is not only a major technological innovation, but a solution that has a concrete impact on the online performance of our customers.
Do you want to know more?
In recent times, many brands have opted for Incremys. We are seeing a growing maturity among all digital managers, generating an effect of surprise and admiration after each demo we carry out.
Personalized AI represents a major evolution in the field of natural referencing, offering concrete solutions that are aligned with the expectations of its users and opening the field to new uses. Not only is this approach in full compliance with Google guidelines, but the measurable results achieved so far attest to the positive impact on online visibility and engagement.
Today, we are seeing a significant acceleration in the use of AI by all our customers in order to save time in creating content. Since SEO benefits from a logic of seniority, the first positioned will be the biggest winners. We are convinced that the creation of SEO content assisted by personalized AI will develop more and more.
A lot of brands trust Incremys To support them with SEO.
Feel free to get in touch with our team to discuss how our custom AI can specifically meet your needs.
Concrete example
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