Tech for Retail 2025 Workshop: From SEO to GEO – Gaining Visibility in the Era of Generative Engines

Next-Generation GEO/SEO

Unlock your full
GEO and SEO potential

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The all-in-one GEO/SEO platform designed for and with you! Ensure your results with a data-driven, business-oriented methodological approach.

Discover Next-Gen GEO and SEO

01

Strategic approach and proven GEO and SEO methodology

Thanks to a data-driven, business-oriented approach, Incremys enables you to guarantee your organic traffic acquisition results. With our 360° methodology, adopt a business plan-based approach to prioritize your actions and boost your organic traffic. The platform evolves with you, simplifying even the most complex global campaigns.

02

Large-scale content production

Collaborative workflows at the heart of your projects! Incremys allows international teams to work together seamlessly, with shared access to schedules and essential data, unified tracking of projects, and assigned tasks.

Your internal teams focus on creating high-value content and delegate the rest of the creation to personalized AI. Automate content creation across multiple domains and languages while maintaining quality comparable to a human writer. Achieve unprecedented scale!

03

A cutting-edge platform, built for and with you

The Incremys platform is continuously developed through user interviews and workshops to ensure the tool meets the real needs of businesses and stays at the forefront of innovation. Its intuitive interface ensures adoption by your teams.

01

Strategic approach 
and proven SEO methodology

Thanks to a Data-driven business-oriented approach, Incremys allows you to guarantee your organic traffic acquisition results. With our 360° SEO methodology, adopt a business plan approach to prioritize your actions and explode your organic traffic. The platform evolves with you, simplifying the most complex global campaigns.

02

Large-scale content production

Collaborative workflows at the heart of your projects! Incremys allows international teams to work together seamlessly, thanks to shared access to planning and essential data, unified monitoring of projects and assigned tasks.

Your internal teams focus on creating high value-added content and delegate the rest of the creation to personalized AI. Automate content creation for multiple domains and languages, maintaining quality comparable to that of a writer. Reach ladders never seen before!

03

A state-of-the-art platform, 
built for and with you

The Incremys platform is developed, on the basis of interviews and user workshops, on the basis of interviews and user workshops, to ensure that the tool meets the real needs of businesses and remains at the forefront of innovation. Its intuitive interface guarantees adoption by your teams.

Proof by the numbers

+20%

Traffic in 2 years

80%

Keywords worked with Incremys which are now in Google's top 10 (including 60% in Top 3)

+50%

Keywords positioned in Google's Top 3, in only 7 months. From 23% of keywords positioned to 73% today

x4

Number of keywords in Google's Top 10 in 2 years

+600

Content produced with Incremys since 2019 (250 pieces of content produced per year on average)

x10

Number of 1st page SEO keywords in 2021 vs 2020

+ 358%

Increase in organic visits between 2020 and 2021

+50%

Growth of session in a year and a half

+50K€

Monthly equivalent in paid SEA traffic

x4

Number of keywords on the first page of Google between June 2019 and June 2021 (500 vs 2000 keywords)

+227%

Organic sessions between 2020 and 2021

70%

Organic traffic from Google. Destination Cocktails has become France's cocktail leader on Google since January 2025

10

Languages covered to skyrocket European traffic with automated translation

+1

Full-time equivalent, thanks to the use of Incremys and its personalized AI

De 0 à 180K

Visits per month, after one year after launch only

94M

Organic impressions on the Destination Cocktails website in 2024, 5.5M sessions and 9.7M page views

÷ 5

Writing time divided by 5 thanks to Incremys personalized AI

+50%

Keywords positioned in the Top 3 of Google between 2022 and 2025

70%

Keywords ranking on the first page of Google, representing 250K monthly searches

x4

Speed of execution and increased productivity with Incremys

x10

Increased traffic on the strategic keyword ‘piano lessons’

+50%

Growth in 2 years with tens of millions of sessions per month

+1K

Keywords positioned in the Top 3 of Google in 24 months

80%

Keywords reaching Google's first page, among which 50% in the Top 3

56%

Keywords worked with Incremys are now in Google's top 10 (including 36% in Top 3)

2650

Keywords reaching the first page of Google

> 30

Articles validated each day thanks to the automation of the content creation process

87%

First-time visitors coming from Incremys's traffic

+117%

Organic traffic increase between 2020 and 2021

> 250

Articles written each month via the Incremys platform by only 25 content writers

x3.5

Average monthly SEO traffic between 2019 and 2021 (13k vs 47k)

2.5 M

Unique visitors per month

200

Publications with Incremys

40%

Incremys publications account for 40% of the website's traffic

+70%

Keywords at the top of the Google results

+700

Keywords on the first page of Google, representing a volume of 250K monthly searches

÷ 4

Cost of production, thanks to personalized AI and automation

20%

Sales generated by SEO on the French website

1,100

Pieces of content written in 6 months with Incremys, totaling 530,000 words

100%

SEA equivalent savings on the average yearly budget

x5

Number of keywords in Google's Top 3 between 2023 and 2025

+76%

Increase in sessions on pages worked with Incremys between 2024 and 2025

÷ 2

Content writing time thanks to Incremys personalized AI, from finding ideas to publishing

Dive into our different modules

SE0 360 Audit

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Opportunity analysis

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Editorial planning

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Content production

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Reporting

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Backlinks

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SEO vs SEA

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CMS integration

Learn more

The next-gen GEO/SEO approach: who does what?
The ultimate Human+AI symbiosis

Human

Rédacteur web

Personalized AI

Automation

Homepage

Category pages

Only the main keyword

Cocoon & facets

Product pages

Top sellers only

All other products

Marketplace

Local pages

Blog pages

New keywords only

Everything that exists

Homepage

L'Humain

Personalized AI

Category pages

L'Humain

Only the main keyword

Personalized AI

Cocoon & facets

Product pages

L'Humain

Top sellers only

Personalized AI

All other products

Marketplace

L'Humain

Personalized AI

Local pages

L'Humain

Personalized AI

Blog pages

L'Humain

New keywords only

Personalized AI

Everything that exists

Our clients share their experiences

Cristina Balan

Fondatrice de Trader Francophone

The Incremys team is always available and responds always positively to our queries ! When we find out about a new functionality we might need, they quickly do what is needed to conceive and create thefinished product. They are capable of releasing 5 brands - new functionalities in a month while remaining user-friendlyy and really intuitive. This is not something you see every day !

Cristina Balan

Founder Trader Francophone

Thanks to Incremys I can validate up to 60 articles in only 2 days ... Before, it used to take me a month to do that !

Cristina Balan

Founder Trader Francophone

The many functions in the editorial planner of Incremys clearly increases the team's efficiency and makes my writers self-reliant. Everything is found under one roof, and we can all communicate via the Incremys software, follow everyone'progress and share the optimisations that are necessary. An incredible time - saver !

Cristina Balan

Founder Trader Francophone

I will never do without Incremys because the only way to succeed is by relying on the best SEO possible. As soon as you drop to number 2, you onlyget30% of the clicks. I aim for TOP position only.

Cristina Balan

Founder

Time is money. Before employing Incremys, I used to waste my time on non-profitable tasks which I could not delegate to others.

Virginie Boissimon-Smolders

CEO

Incremys has helped us break into the market thanks to data study that guarantees impressive results. Few businesses can boast to keep those sorts of promises! Furthermore, the team at Incremys is really supportive and responds quickly whenever we need them to. Incremys is our true partner.

Virginie Boissimon-Smolders

Directrice générale

How profitable is it to publish the right content? Incremys saves us a sizable amount of money every month that would have otherwise been spent on SEA. All year-round, it's 100% savings on our yearly budget. 

Virginie Boissimon-Smolders

CEO

We use Incremys every day, we just couldn't do without! It's the tool we use to manage: the decision-making process, content production to support our strategy, optimisation of the technical health of our website, volume guidance and follow-up, keyword acquisition and ranking. In short, it's our right-hand man!

Mehdi Mansouri

Chef de projet Marketing Digital

Thanks to Incremys you don't need to be an expert at SEO to be able to rank on Google. You just need to follow the step-by-step instructions provided by the software and consider your chance of success to create your strategy. All that is left to do is to get to writing and check the results.

Virginie Boissimon-Smolders

CEO

We have achieved good SEO ranking given our funding and the overall competition. Despite our 'newcomer' position on the market and limited investment funding, Incremys has helped us focus our data-driven strategy and penetrate the market with keywords previously unidentified. It's all about results with Incremys: focus only on keywords that have a positive impact and forget the rest.

Corentin Fremy

Acquisition manager

“For us, Incremys is an X16 acceleration: I produce 4 times more content, it is 4 times cheaper to produce and 4 times faster. I don't have any better.”

Emelyne Megret

E-commerce manager

“Incremys meets our need to create mass content: the pace is very intense between the blog and the online store. We also benefit from the advice of their SEO experts!”

Corentin Fremy

Acquisition manager

“Without Incremys' AI, we would have needed a team of 10 full-time editors to get the same results in the same amount of time.”

Corentin Fremy

Acquisition manager

“The Incremys automation module is highly efficient and easy to use: it allows you to “scale” strongly on the content, while maintaining quality.”

Antoine Viger

Digital director

“Incremys allowed us to produce content on high-volume keywords that we weren't even aware of! We quickly climbed into Google, which allowed us to boost organic traffic to our website. The results are really motivating for our teams, as they better highlight the quality of their work.”

Antoine Viger

Digital director

“Incremys allowed us to produce content on topics that had a high search volume, but that we weren't even aware of! We quickly climbed in Google's results, which boosted organic traffic to our website.”

Sandrine Ferrand

Digital marketing and customer experience manager

“With Incremys, you can quickly understand why and how to implement a strategy that works and establish the right briefs, without being an SEO expert.”

Sandrine Ferrand

Digital marketing and customer experience manager

“Our SEA campaign attempts were getting very moderate results. When it comes to writing articles, we tended to write content on topics that were not necessarily in line with SEO requirements. We needed to put the effort in the right place to identify the topics and articles on which to appear in the search results to gain market share over the competition.”

Mélanie Dieu

Content Manager

“When we started, we did a lot of work trying to identify themes that might interest us. We implemented actions without really knowing what the impact was and the ROI was very low. With Incremys, we are able to immediately identify priority topics and their SEO potential to keep only those that can rank and measure the results of the content produced.”

Charlène Montheil

SEO manager

“In the summer of 2019, we called on an SEO agency with whom it clearly did not go well. There was no tool, no methodology, no evidence... The Jardindeco site was in a disastrous state! Incremys has arrived and helped us get back on track!”

Fanny Magréault

Product manager

“Thanks to Incremys, we solved our biggest pain point: the lack of time and human capacity to analyze the competition, find the right keyword opportunities, and create relevant content at scale.”

Helene Regnaud

Digital manager

“The expert profiles of the founders of Incremys make all the difference in the quality of the tool. The very proactive support provided by the teams is just as remarkable. Thomas and Simon are great tips.”

Helene Regnaud

Digital manager

“Incremys goes beyond its competitors: more efficient, more productive, more relevant in its responses, with a new innovative SEO approach for us. We prioritize our strategy by the expected gain, we divide the writing time by 2 and we optimize our SEA budgets in light of our SEO positions.”

Nancy Hardy

Digital manager

“The integration with Google Analytics, Search Console, and AdWords allows us to centralize all data, which has significantly improved our analysis. With Incremys, we simply export our figures for management. The information is clearly presented, making the reports accessible to everyone.”

Nancy Hardy

Digital manager

“We cut the time required to create content by five thanks to personalized AI, while maintaining a high standard of writing quality.”

Nancy Hardy

Digital manager

“Thanks to collaborative editorial planning, we can make briefs available directly on the platform, follow publications, read content very easily... It is hyper-centralized and nothing is lost. The tool is very well thought out! ”

Nancy Hardy

Digital manager

“With Incremys, we identify our chances of winning transparently. What I appreciate is the very business orientation of the solution: it makes all the difference!”

Nancy Hardy

Digital manager

“Incremys is our competitive advantage: we obtain fast and demonstrable results and we position ourselves easily against our competitors.”

Mélanie Dieu

Content Manager

“Incremys is intuitive and easy to use, even for uninitiated people like Giphar pharmacists. A real time-saver throughout the production chain!”

Mélanie Dieu

Content Manager

“It's possible to pass in front of health giants on the web! Thanks to the predictive functionalities of Incremys, we managed to position ourselves in the top positions on topics that are very important to us and the Giphar site now has good authority: it is a virtuous circle to work with Incremys.”

Mélanie Dieu

Content Manager

“The Incremys tool is really well thought out and covers the entire SEO field, from a strategy guided by data to the industrialization of the production of high-quality content, all the way to tailor-made management. In addition to that, the Incremys team is very human and very educational!”

Louis-Rodolphe Marie

President and founder

“Thanks to Incremys, we are now a true opinion leader on the subject of renewable energy. Our strategic content feeds organic traffic to our website, which significantly boosts our leads and generates more sales.”

Léa Savonitti

SEO Project Manager

“Editors save a lot of time and are highly autonomous in the production of content. They know immediately what the content of the article will be and have all the means at their disposal to write content optimized for performance!”

Léa Savonitti

SEO Project Manager

“Incremys' competitive advantage is its ability to make all our data talk! Incremys technology undoubtedly increases our ability to decide quickly and well, while allowing us to argue our choices with the product teams or technical teams working on the site. The teams are clear about the reasons for our choices and the priorities.”

Léa Savonitti

SEO Project Manager

“Incremys allows us to access all optimizations in a centralized way, with automatic prioritization of elements based on our business objectives. The time savings are incredible when managing a site with a large volume of pages!”

Léa Savonitti

SEO Project Manager

“Incremys provides us with an end-to-end methodology to facilitate our work: ensure the good technical health of our sites, define the right SEO strategy by prioritizing value, organize editorial planning effortlessly, provide editors with clear and rich briefs, provide editors with clear and rich briefs, assign content production and set deadlines, write, review, validate our SEO content and monitor our impact.”

Jeanne Bourbon

Editorial Content Project Manager

“With Incremys, managing SEO campaigns with editors becomes much more fluid. The tool is simple to understand, accessible to everyone, real-time scoring ensures the quality of the article and the validation steps are much more effective! ”

Jeanne Bourbon

Editorial Content Project Manager

“Search queries on Google are becoming increasingly specific. Incremys helps us ensure that our responses align with users’ intentions.”

Hélène Rabéchault

General manager

“With Incremys, we see the benefits of the strategy put in place and we quickly understand where to invest to continue our efforts and strengthen our SEO.”

Hélène Rabéchault

General manager

“Thanks to personalized AI, we save about 30% of the time to advance on other missions! For a small team, time is precious: we have increased operational efficiency.”

Hélène Rabéchault

General manager

“Incremys is our centralized work tool: we search for and prioritize high-value keywords, we build our schedule according to these priorities, we write, we generate content using AI, we correct and we publish. He is our co-pilot from A to Z!”

Hélène Rabéchault

General manager

“Previously, our approach was very manual: defining the strategy took a considerable amount of time. Incremys has replaced a multitude of tools that often left us overwhelmed. With Incremys, we can clearly see the business value of the topics we invest in, and the time saved is undeniable.”

Hélène Rabéchault

General manager

“Incremys solves the very operational problems that can be encountered in SEO and saves us a lot of time. It is also an innovative tool that allowed us from the beginning to surf the AI wave because artificial intelligence was already fully integrated into the platform. It allows us to remain at the forefront on these topics.”

David Sérandour

Digital director

“Incremys' custom AI is becoming the core of the reactor and is transforming the way we approach SEO. We intend to rely on her to work on international content for our distributors!”

David Sérandour

Digital director

“What truly impressed me was the autonomy it provides to manage all SEO aspects: strategy, keywords, content to optimize, and ongoing monitoring of our site’s health. It’s a highly operational tool, complemented by the proactive support of the consulting teams.”

David Sérandour

Digital director

“Thanks to Incremys, SEO has become our 2nd channel for acquisition and number of orders. In 2024, the France site generated double-digit growth: SEO represents around 20% of our turnover.”

Charlène Montheil

SEO manager

“The Incremys solution is extremely comprehensive! Beyond content, the tool provides a structured, effective methodology that allows us to view our site as an integrated system. By considering its technical, semantic, strategic, and content production aspects, we can easily identify issues and confidently determine the next steps. Working with them was an obvious choice!”

Charlène Montheil

SEO manager

“We divided by 2 or 3 the time spent looking for information to the right and to the left. Incremys is a sure time-saver since it centralizes all of our data and allows us to work as a team in a fluid and logical way!”

Charlène Montheil

SEO manager

“Previously, we produced content with little return on investment, mainly due to technical issues on our site. With Incremys’ methodology and data-driven prioritization, we now have concrete evidence to guide our decisions and focus on what truly delivers value. The entire team saves time and gains autonomy!”

Carolina Gonzalez

Digital Content Manager

“In our field, there is no room for error. This aspect was holding us back when it came time to delegate content creation. Where do editors come from? What is their level of professional conscientiousness? What reactivity do they offer? The approval of our veterinarians when rereading the content reinforced this certainty: regardless of the technical level of the subject, we trust the Incremys editors.”

Next-gen GEO/SEO starts here

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Tech for Retail 2025 Workshop: From SEO to GEO – Gaining Visibility in the Era of Generative Engines

Tech for Retail 2025 Workshop: From SEO to GEO – Gaining Visibility in the Era of Generative Engines

Tech for Retail 2025 Workshop: From SEO to GEO – Gaining Visibility in the Era of Generative Engines

Tech for Retail 2025 Workshop: From SEO to GEO – Gaining Visibility in the Era of Generative Engines

Tech for Retail 2025 Workshop: From SEO to GEO – Gaining Visibility in the Era of Generative Engines