Business Starts With A Search
$283 bn
Google contributes to
$ 283 bn of economic activity for more than 1.3 million businesses, website publishers, and nonprofits in the US.
80%
In the B2C sector
80% of Internet users online searches before buying a product or service.
57%
In the B2B
57% of the purchase decision is already complete before the customer even calls the supplier.
SEO as We Know It Is Dead
Google’s search algorithms are sharpening up for the greater good. They increasingly do what the company has always promised to do: surface the most relevant content for every search.
Former methods to reach the top of a Google search are obsolete. Technical SEO is no longer enough. Attempts to game the system with black hat SEO techniques is inefficient at best and damaging to your brand at worst.
The Need for Collaborative
SEO Content Campaign
Management
SEO content creation has never been approached with the same rigor and predictability as other digital marketing channels. A lack of visibility on processes has forced different teams to work in silos without shared goals.
CMOs need a software platform that helps them plan, execute and measure SEO content campaigns. They need complete transparency on processes to facilitate collaboration and ensure each team member’s contribution to goals is visible and valued.
Content Is King, at Last!
If a brand wants to be on the first page of Google Search results, it must create great editorial content. This is the only way to achieve a sustainable, long-term boost in organic traffic and sales. In other words, content is king.
SEO as We Know It Is Dead
Google’s search algorithms are sharpening up for the greater good. They increasingly do what the company has always promised to do: surface the most relevant content for every search.
Former methods to reach the top of a Google search are obsolete. Technical SEO is no longer enough. Attempts to game the system with black hat SEO techniques is inefficient at best and damaging to your brand at worst.
The Need for Collaborative SEO Content Campaign Management
SEO content creation has never been approached with the same rigor and predictability as other digital marketing channels. A lack of visibility on processes has forced different teams to work in silos without shared goals.
CMOs need a software platform that helps them plan, execute and measure SEO content campaigns. They need complete transparency on processes to facilitate collaboration and ensure each team member’s contribution to goals is visible and valued.
Content Is King, at Last!
If a brand wants to be on the first page of Google Search results, it must create great editorial content. This is the only way to achieve a sustainable, long-term boost in organic traffic and sales. In other words, content is king.
