How did Incremys help the online retailer Jardindeco
increase its turnover tenfold by using its 360° unique working method?

x 4

the number of

1st page keywords

between June 2019
and June 2021
(500 vs 2 000 keywords)

x 3,5

monthly average

SEO traffic

between 2019 and 2021
(13k vs 47k)

Over 600

publications

with Incremys since 2019
(250 publications per year
on average)

Jardindeco,
An online Pure player

  • Jardindeco is a purely online retailer, specialising in Garden and House furnishing, created in 2007
  • Present in France and Europe
  • 100k visitors per month on average

Issues and targets?

  • Improving Jardindeco’s visibility on Google to generate traffic on the website and increasing the business’s turnover.
  • Boosting content creation by focussing on high quality publications that can convert traffic.

    What were the challenges?

    For a 100% online retailer such as Jardindeco, the only way to increase our sales is to be seen as a reference in our area through publications optimised for search engines.

    Jardindeco had only a small team and low conversion rate so we decided to employ Incremys to quickly gain results and extremely increase our turnover.

    ‘In the summer of 2019, we used another SEO agency and things did not go well. They had no tools, no working methods, no proven results… The Jardindeco website was in a dire state! Incremys came to the rescue and helped us make things right!’

    Charlène Montheil – SEO Manager – Jardindeco

    The Incremys SaaS:

    a comprehensive tool for efficient online retailing

    1

    Optimising the technical
    health of the website by prioritising
    business value

    2

    A data-driven SEO strategy and end-to-end working method to succeed

    3

    Increase the production of high quality content in a great amounts!

    4

    Proving the SEO profitability in an instant

    ‘Incremys is a real asset for our UX and SEO redesign project. Thanks to the platform we are now really able to prioritise based on impact which means we can handle things one at a time. We are progressively improving the whole tree structure of our site thanks to them.’

    Charlène Montheil – SEO Manager – Jardindeco

    Step 1

    Optimising the technical health of the website by prioritising business value

    The site mapping functionalities and technical audit have helped the whole team effortlessly prioritise the issues found on each page, starting with the corrections with the highest expected business impact.

    Incremys makes it possible for Jardindeco to identify technical issues such as internal linking problems or HTML code errors that had not been identified by our team at first. Solving all this gave meaning to the essential elements necessary to the global performance of the site.

    Optimisations were made on each page that had a high business impact so we could start again from a sturdy base and rank higher on Google. A business and income-focussed strategy is obviously the only effective method to succeed for an online retailer!

    ✨ Our results:

    • Thanks to all this background work, our jardindeco.com site and its tree structure were remodelled to enhance the publication ranking and the site quality (tags, code, meta description, orphan pages…). Google places the site in top position by taking into account all these elements that enhance the user’s experience.
    Jardindeco has managed to get a clear picture of the overall performance of the site in order to highlight the main issues that needed correcting thanks to the Incremys platform.

    Jardindeco has managed to get a clear picture of the overall performance of the site in order to highlight the main issues that needed correcting thanks to the Incremys platform.

    ‘The Incremys solution is super comprehensive! More than just a content creation tool, it offers a structured working method and views the site as a global system. We can efficiently decide what to do next because the issues are clearly identified: Incremys analyses technical problems, strategic areas and content production aspects. Working with them was a no-brainer!’

    Charlène Montheil – SEO Manager – Jardindeco

    Step 2

    A data-driven SEO strategy and end-to-end working method to succeed

    The statistical algorithms in the Incremys SaaS, coupled with the market study tools and relevant keyword searches helped Jardindeco structure our work to implement a winning strategy. The team was able to identify the highest-ranking keywords on which to position ourselves. We now make all our decisions to confirm our chosen strategy based on proven data that bring results.

    The true value of Incremys ? Gaining market shares using a probability system, empowering our teams, focussing on high potential publications to reach top ranking on Google on organic search results. The team can now focus on what works to build a successful strategy. The team can now focus on what works to build a successful strategy.

    Step 2

    A data-driven SEO strategy and end-to-end working method to succeed

    The statistical algorithms in the Incremys SaaS, coupled with the market study tools and relevant keyword searches helped Jardindeco structure our work to implement a winning strategy. The team was able to identify the highest-ranking keywords on which to position ourselves. We now make all our decisions to confirm our chosen strategy based on proven data that bring results.

    The true value of Incremys ? Gaining market shares using a probability system, empowering our teams, focussing on high potential publications to reach top ranking on Google on organic search results. The team can now focus on what works to build a successful strategy. The team can now focus on what works to build a successful strategy.

    ‘We used to produce content that had zero ROI, partly because of the technical errors on the site. With the Incremys working methods and their data-driven prioritisation, we have definite proof to support our decisions and can now invest on what has REAL value. It’s been a time and energy-saver for the whole team!’

    Charlène Montheil – SEO Manager – Jardindeco

    Step 3

    Increase the production of high quality content in a great amounts!

    All the SEO campaign management functionalities on the platform support the Jardindeco teams daily to create optimised content in record time.

    The shared project management tool and centralised editorial planner allow the whole team to work as one to produce high quality content.

    Our internal writing team is managed directly via the platform, through which we allocate the articles straight from the editorial planner, enhancing everyone’s efficiency. The brief management tool helps oversee the content production and maximise its relevance. Our writers use the Editor module to create content that is 100% optimised for search engines and visitors’ search queries.

    Incremys helps Jardindeco produce a lot more relevant content in a fraction of the time while monitoring the progress and implementation of our SEO strategy.

    ✨ Our results:

    • 600 publications via the Incremys platform since 2019
    • Over €5k/ month saved in SEA costs thanks to SEO publications

    ‘We’re spending 2 to 3 times less time searching for information thanks to Incremys. All the data is centralised and we save a lot of time by working in an efficient and logical way!’

    Charlène Montheil – SEO Manager – Jardindeco

    Step 4

    Proving the SEO profitability in an instant

    The strategy management and its implementation are made easier by the amount of data provided and the quality of the visuals available on the platform. The tool is user-friendly and the information clearly presented, which is a true help to the decision-making process for the whole team.

    The performance reports are tailor-made to present only the relevant amount of information: performance per project, per urls, product content type… They centralise all the information, the results are conveyed visually and considerably reduce the time spent on managing all this data.

    The visuals provided by the platform are a real time-saver in the implementation of the reports. They are self-explanatory and help understand and analyse our results in one click.

    Reliable proofs of ROI are also available to measure the business profitability of the ongoing actions.

    All the performance reports are centralised in the Incremys platform which makes it possible for Jardindeco to manage its data-driven strategy.
    All the performance reports are centralised in the Incremys platform which makes it possible for Jardindeco to manage its data-driven strategy.

    Step 4

    Proving the SEO profitability in an instant

    The strategy management and its implementation are made easier by the amount of data provided and the quality of the visuals available on the platform. The tool is user-friendly and the information clearly presented, which is a true help to the decision-making process for the whole team.

    The performance reports are tailor-made to present only the relevant amount of information: performance per project, per urls, product content type… They centralise all the information, the results are conveyed visually and considerably reduce the time spent on managing all this data.

    The visuals provided by the platform are a real time-saver in the implementation of the reports. They are self-explanatory and help understand and analyse our results in one click.

    Reliable proofs of ROI are also available to measure the business profitability of the ongoing actions.

    ‘The Incremys platform is extremely competitive as well as being really easy-to-use. It’s a huge source of data that helps us daily to make the right choices based on actual results.

    On top of this, their team is really supportive. As soon as we need them, they respond quickly, they listen and are always ready to advise us.’

    Charlène Montheil – SEO Manager – Jardindeco

    What’s the result?

    Over €5k SEA spending is being saved every month thanks to the SEO strategy conducted by Jardindeco!

    What’s the result?

    Over €5k SEA spending is being saved every month thanks to the SEO strategy conducted by Jardindeco!

    ‘The Incremys platform is extremely competitive as well as being really easy-to-use. It’s a huge source of data that helps us daily to make the right choices based on actual results.

    On top of this, their team is really supportive. As soon as we need them, they respond quickly, they listen and are always ready to advise us.’

    Charlène Montheil – SEO Manager – Jardindeco